DID YOU KNOW?
9 12 2007According to the National Philanthropic Trust Website, The Red Cross is number #1 for 2006 in the Trusted Charities, number #1 as the Most Recognized and #4 as the Largest Nonprofit Organization!
Top 5 Most Trusted Charities
1. American Red Cross
2. AARP
3. The Nature Conservancy
4. U.S. Chamber of Commerce
5. Brookings Institute
(Source: Harris Interactive, 2006)
Top 5 Most Recognized Charities
1. American Red Cross
2. AARP
3. National Rifle Association (NRA)
4. U.S.Chamber of Commerce
5. Greenpeace
(Source: Harris Interactive, 2006)
The 5 Largest Nonprofit Organizations
1. United Way of America ($4.04 billion)
2. Salvation Army ($3.60 billion)
3. AmeriCares Foundation ($1.32 billion)
4. American Red Cross ($1.28 billion)
5. American Cancer Society ($929.59 million)
(Source: The Chronicle of Philanthropy, October 23, 2006, based on total amount of income)
Another interesting statistic found on this website is the reasons people give. These reasons are of special interest to those in the Red Cross involved in fund raising!
Top 5 Reasons Why People Give
- Because they are asked, or presented a giving opportunity
- Compassion for those in need
- Personally believe in the cause
- Affected by the cause
- To give back to their community
The above is based on an analysis of research in the field of philanthropy — including Indiana University’s Center on Philanthropy, Independent Sector, University of Pittsburgh, and others.
